Pioneer Australia to distribute hottest new digital radio with social networking features

print
PURE & Pioneer bring Australian digital radio to the Facebook generation with Sensia - 30.10.2009

Pioneer Electronics, the Australian distributor of PURE digital radio's, presents Sensia, the world’s first high resolution DAB+ digital and internet-connected radio with a unique, large colour touch-screen which delivers a state-of-the-art and intuitive user-interface.

Incorporating PURE’s award-winning ‘Flow’ technology, Sensia is a revolutionary radio with a large 5.7” 640 x 480 high resolution colour touch-screen.

Sensia gives users a unique way of interacting with radio and internet content including: podcasts and listen again services; DAB+ and FM; a growing set of custom PURE ‘Apps’ such as weather, news, Picasa, Facebook or Twitter; and new broadcast material such as station slideshows that will be supported in both DAB+ Slideshow and IP (Radio VIS) slideshow formats.

Sensia will also stream media, enabling users to listen to music stored on a home computer or network storage device via Wi-Fi technology. 

“PURE made its name as the company behind the success of DAB. We’ve since added a market leading and multi award-winning, internet-connected product range with our Flow series. Sensia is the next major innovation from PURE, which I am confident this product will bring radio to a whole new ‘Facebook’ generation, whilst still inspiring our traditional customer base. Radio will never be the same again,” says Graeme Redman, managing director of PURE Australasia. 

Oozing style, the PURE Sensia features a sophisticated touch-screen interface, which allows users to view and interact with the radio like never before. Touch-screen features include scrolling and spinning program lists, touching to select, sliding controls and swiping to change views. Users can choose between a multi-panel and a full screen view.

The screen consists of a visual panel for viewing Apps, station slideshows or album artwork; a list panel for scrolling through lists of radio stations or music stored on a PC; a now playing panel and a control bar for operating Sensia.   

Sensia is destined to be the centre piece of any room with a distinctive, elliptical shape and four striking colour choices: Bright red, vivid yellow, sleek black and cool white.An adjustable base allows the user to angle the radio to an optimum viewing position and a matching remote control completes the look.       

As with the award-winning Flow range, Sensia connects to The PURE Lounge, our own radio and media portal (www.thelounge.com <http://www.thelounge.com/> ) which acts as the index to the best of internet audio content and where users can register their radio as well as save and organise favourites. Also available from The Lounge and via Sensia is a unique selection of PURE Sounds to relax you to sleep or wake you in a positive frame of mind. 

For the impressive sound and connectivity, Sensia is equipped with PURE Clearsound technology for 30W RMS; an input for an iPod/MP3 player; an alarm; countdown timer; sleep timer and a headphone socket. Add the optional rechargeable PURE ChargePAK to listen to internet content anywhere within range of the Wi-Fi network or to DAB and FM radio when further afield.

Sensia also comes with a clever RF remote control which allows users to control the device from up to 10 meters away without direct line-of-sight. 

A bespoke microsite has been created for Sensia at www.touchmyradio.com<http://www.touchmyradio.com/>  which includes a 3D interactive overview of Sensia as well as a virtual guide with a voiceover by UK’s Christian O'Connell, Absolute Radio’s breakfast DJ.

For more information on Sensia, visit: <http://www.touchmyradio.com/>.

 

About PURE

PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.