Privacy Policy


Document date: November 2023


1.      At Pioneer Electronics Australia Pty Ltd (ACN 005 017 087) (Company, we, us and our), we recognise the importance of your privacy and understand your concerns about the security of the personal information you provide to us.

2.      Consequently, we comply with the Australian Privacy Principles (APPs) as contained in the Privacy Act 1988 (Cth). We take pride in our adherence to these Principles.
3.      This Privacy Policy (Policy) details how the Company collects, manages and processes Personal Information about you. By using our Website, or by submitting your Personal Information to us, you acknowledge that you have read and understood, and agree to the use of your Personal Information in accordance with this Policy.
4.      We reserve the right to revise this Policy or any part of it from time to time. Please review this Policy periodically for changes.


Australian Privacy Principles (APP)
5.      Reference to APP in this policy means the Australian Privacy Principles contained in Schedule 1 of the Privacy Act. The APPs detail how personal information may be collected, used, disclosed, stored and destroyed, and how an individual may gain access to or make complaints about the personal information held about them.
Personal Information
6.      Personal Information has the same meaning as under the Privacy Act, being the information or an opinion about an identified individual, or about an individual who is reasonably identifiable from such information.
Privacy Act
7.      The Privacy Act means the Privacy Act 1988 (Cth).
Sensitive Information
8.      Sensitive Information has the same meaning as under the Privacy Act being a sub-set of Personal Information, for information or an opinion about an individual’s racial or ethnic origin, political opinions, political association membership, religious beliefs or affiliations, philosophical beliefs, professional or trade association membership, trade union membership, sexual orientation or practices or criminal record, and includes health information and genetic information.
9.      Means our website located at the domain which is operated by us and/or our related bodies corporate.


10.      Only individuals have privacy rights recognised under the Privacy Act. Companies, organisations (etc.) do not themselves have a recognised right to privacy for their information (“business information”) under the Privacy Act; though business information can be protected with us under confidentiality obligations.
11.      In the course of doing business, we endeavour to only collect business information. However, the collection of Personal Information in some instances is necessary or unavoidable in order to offer and provide our products and services to our customers, as well as to enable to carry out our business operations.
12.      The kinds of Personal Information we collect depends on the transaction you have entered into with us, the products and/or services you or your organisation have contracted us to provide, the products and/or services you or your organisation are interested in, and/or the basis for your contact or communication with us.
The Common Forms of Personal Information Collected by Us
13.      The kinds of Personal Information that we commonly collect and hold includes:
(a) Identity information:
(i) such as your name, address, phone number, email address, date of birth
(b) Information which is relevant to or necessary for the provision of our products and/or services to you and/or required by law:
(i) such as your name, address, phone number, email address, date of birth
(c) Information about how you paid for our clients’ products and/or services that we sell as an OEM, as incurred by you in your contracts with our clients:
(i) such as your name, address, phone number, email address
(d) Details of how you paid for our products and/or services:
(i) Such as bank account and transaction information.
Collection of Sensitive Information
14. We will only collect Sensitive Information about you with your specific consent, unless otherwise allowed or obliged by law to collect such information.
15. In circumstances where we are permitted by law to collect your Sensitive Information, we will nevertheless endeavour to first obtain your consent to do so.
Information Collected Automatically
16. In visiting and/or interacting with our Website, our server’s will automatically log the following information provided by your browser:
(a) the type of browser and operating system you are using;
(b) the previous site that you visited;
(c) your server’s IP address (a number which is unique to the device through which you are connected to the Internet: usually one of your service provider’s machines);
(d) the date on which you visited the Website;
(e) the time which at which you visited the Website;
(f) the pages you visited on the Website; and,
(g) any documentation you downloaded from the Website.
(Website Information)
17. The Website Information is used solely to generate statistics and analyse activity on the Website.
18. We may use cookies and similar tracking technologies to track activity on our Website.
19. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyse our Service. For example, we use Google Analytics. For more information on cookies, you may visit the third-party site located at the domain:
20. We may use your Personal Information to customise and improve your user experience on our Website and other social media platforms and for marketing analysis. By using our Website, you agree that we can record this information from your device and access them when you visit the Website in the future.
21. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Please refer to the URL site in Section 19 for more information. We confirm that you do not need to have configured your browser to enable the accepting or sending of Cookies in order to use the Website.
22. Examples of cookies we may use include:
(a) Session Cookies: used to operate and improve your experience on the Website.
(b) Preference Cookies: used to remember your preferences and various settings on the Website.
(c) Security Cookies: used for security purposes.
23. If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.


Direct Collection
24. We aim to collect Personal Information only directly from you, unless it is unreasonable, impracticable or necessary for us to do so.
25. For example, we collect Personal Information from you or about you:
(a) from your direct interactions with us when you inquire about and/or purchase one of our products and/or services;
(b) from your correspondence with us, including emails, letters and telephone calls;
(c) when you participate in our events, conferences, ceremonies, contests, programs or promotions;
(d) from application forms, contracts, surveys and other documents that you submit to us; and
(e) from your activity on our Website.
26. Under the Privacy Act and the APP’s, you have the right to deal with us anonymously or under a pseudonym unless:
(a) the use of your true identity is a legal requirement; or
(b) it is impracticable for us to deal with you on such basis.
27. We confirm that subject to the nature of your dealings or interactions with us, you may deal with us anonymously or under a pseudonym. Please be aware however that in circumstances where you require our products to be delivered to you, or where analogous circumstances exist, it may not be possible for you to deal with us anonymously or under a pseudonym.
Collection from third-parties
28. We may collect or acquire Personal Information from third-parties where it is necessary for us to do so in operating our business (e.g., to provide you with our Products or respond to your queries).
29. For example, we may collect Personal Information about you from:
(a) Retailers selling our products or offering our services;
(b) Marketing agencies;
(c) Regulatory authorities;
(d) Financial institutions in control of your personal funds; and/or
(e) Your professional advisors (such as your legal representatives or accountants).
Collection of unsolicited Personal Information
30. Any unsolicited personal information we receive from you shall be dealt with in accordance with APP 4.
31. Specifically, we shall first determine if the unsolicited personal information could have reasonably been collected by us in accordance with APP 3. In the event it was not open to us to obtain the information under APP 3, we shall either destroy (provided it is lawful and reasonable to do so) or return the information.


32. Under Australian privacy legislation, we may use your Personal Information only:
(a) for the primary purpose for which it was collected;
(b) reasonably expected secondary purposes which are related to the primary purpose;
(c) where we have obtained your consent; or,
(d) where we are otherwise required or authorised by law to do so.
33. We collect, hold and use Personal Information from you or about you where it is reasonably necessary for us to carry out our business functions and activities. For example, we collect, hold, use and disclose your Personal Information as necessary to:
(a) reply to your inquiries;
(b) fulfill our ongoing obligations to you (e.g., provision of our products/services) as a customer or prospective customer of ours;
(c) adhere to our customer service requirements and standards;
(d) develop and improve upon our product or service offerings;
(e) market our products and/or services;
(f) provide you with information about our products and/or services (including where new promotions are available);
(g) provide you with information on new product and/or service offerings; and
(h) deal with complaints.
34. Where we use your Personal Information for marketing and promotional communications, please be aware that you can opt-out at any time by:
(a) notifying us via the contact information contained within paragraph 58 of this Policy;
(b) following the ‘opt-out’ procedures which are included in all of our marketing communications.
35. We also collect, hold, use and disclose your Personal Information for purposes related to the operation of our business that you would reasonably expect, including:
(a) our administrative and accounting functions;
(b) conducting fraud checks;
(c) conducting market research; and,
(d) using the Website Information to generate interaction statistics and conduct traffic analysis;
36. Finally, we may also collect and use your Personal Information to:
(a) comply with our legal obligations;
(b) assist Government and enforcement bodies or regulators; or
(c) where we are otherwise required or authorised by or under law to do so.
37. If we do not collect, hold, use or disclose your Personal Information, or if you choose not to provide certain Personal Information to us or do not consent to our collection, holding, use or disclosure of your Personal Information, we may not be able to provide you with the products and/or services that you or your organisation have requested us to provide.


Disclosure of Personal Information Generally
38. Under Australian privacy legislation, we may disclose your Personal Information only:
(a) for the primary purpose for which it was collected;
(b) reasonably expected secondary purposes which are related to the primary purpose;
(c) where we have obtained your consent; or,
(d) where we are otherwise required or authorised by law to do so.
39. To this end, we do not use or disclose your Personal Information to any third parties except where we engage such parties to perform services for us, which may involve that party handling your Personal Information. In this situation, the relevant third party is prohibited from using your Personal Information for purposes other than the specific purpose for which such information was provided.
40. Depending on your engagement with us, we may disclose your Personal Information to:
(a) Sub-contractors whom we have engaged to assist us in the development and/or the provision of our products or services;
(b) Our related bodies corporate; and,
(c) Third-parties connected with our sales process, including payment gateway providers and/or financial institutions.
41. If our business operations are ever restructured, sold or merged with another organisation, your Personal Information may be disclosed and transferred as part of that restructure.
Other disclosures
42. We may also disclose your Personal Information to third parties (including government departments, industry lobbying and advocacy groups and enforcement bodies) where required or permitted by law.
43. Where we wish to use or disclose your Personal Information for all other purposes, we will first obtain your consent.


44. Other than the disclosure of Personal Information to our related bodies corporate located overseas, we generally do not disclose Personal Information to persons or entities located outside of Australia. our related bodies corporate means Pioneer Groups.Pioneer may use information jointly with the following Pioneer Group companies. In such cases, the personal information will be used in a country that is a member of the CBPR or is otherwise capable of securely transferring personal information internationally. Otherwise, we will not use or disclose your personal information to third parties. However, in the event that such third party is entrusted to provide services on our behalf, such third party may handle your personal information.
Pioneer Group Companies
The countries covered are Japan, the United States, Singapore, Taiwan, South Korea, Canada, the Philippines, Mexico, and Australia. In addition to this, if more treaty countries are added, so will their countries.
The systems of personal information in each country are as follows


Note: CBPR is a set of uniform privacy protection principles established by the Asia-Pacific Economic Cooperation
45. In circumstances where it is necessary to disclose your Personal Information to recipients outside of Australia, we will not disclose such information unless:
(a) we have taken reasonable steps to ensure that the recipient does not breach the Privacy Act or the APPs;
(b) the recipient is subject to an information privacy scheme similar to that provided under Privacy Act; or
(c) you have consented to the disclosure.


46. Your Personal Information is held and stored on paper, by electronic means or both. We have physical, electronic and procedural safeguards in place for Personal Information and take reasonable steps to ensure that your Personal Information is protected from misuse, interference, loss and unauthorized access, modification and disclosure. The measures we take include:
(a) storing Personal Information held on paper in locked offices in secure premises;
(b) secure archiving of documentation;
(c) protecting Personal Information held electronically with VPN/firewalls and password access;
(d) Encryption of online data storage on the host server
(e) where we disclose Personal Information to third parties, our contractual arrangements with those third parties contain specific confidentioal/privacy requirements; and
(f) Our staff receive regular training on privacy procedures.
Destruction and De-identification
47. We will retain your Personal Information whilst it is required for any of our business functions and activities, or for any other lawful purpose.
48. We will take reasonable steps and we will use secure methods to destroy or to permanently de-identify your Personal Information when it is no longer required for any purpose for which the Personal Information may be used under this Policy and otherwise in accordance with the Privacy Act.
49. As an example, our destruction and de-identification methods may include:
(a) Paper records being placed in security bins and shredded and/or sent for secure destruction; or
(b) Electronic records being:
(i) Deleted from all locations; or
(ii) Encrypted and/or placed beyond use.


50. Our Website may contain links to other websites of interest. However, once you have used these links to leave our Website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any Personal Information which you provide whilst visiting such sites and such sites are not governed by this Policy. You should exercise caution and look at the privacy statement applicable to the website in question.


51. We have procedures in place for dealing with and responding to requests for access to, and correction of, the Personal Information held about you.
52. Generally, you are able to access and request the correction of Information we hold about you by contacting us in one of the manners in the “Contact Us” section of our Website. In the alternative, you may submit requests using the contact information listed in paragraph 58 of this policy.
53. In most cases, we expect that we will be able to comply with your request. However, if we do not agree to provide you access or to correct the information as requested, we will give you written reasons why. For further information, please contact us.
54. To assist us to keep our records up-to-date, please notify us of any changes to your personal information.


55. If we suspect that a data breach has occurred, we will undertake an assessment into the circumstances of the suspected breach within 30 days after the suspected breach has occurred. Where it is ascertained that a breach has actually occurred and where required by law, we will notify the Privacy Commissioner and affected individuals as soon as practicable after becoming aware that a data breach has occurred.


56. We have procedures in place for dealing with complaints and concerns about our practices in relation to the Privacy Act and the APPs.
57. If you have any concerns about our privacy policy or wish to make a complaint, please contact our Privacy Officer whose details appear below. We will do our best to formally respond to you within 30 days after the date you raise your concerns. If you are not happy with the response, you may refer the complaint to the Office of the Australia Information Commissioner on 1300 363 992 or


58. If you have any questions about this document, the data we hold, or you would like to exercise one of your rights regarding the data, please contact us using the information listed below:

Pioneer Electronics Australia Pty Ltd (ACN 005 017 087)

Privacy Officer


13/153-155 Rooks Rd, Vermont, VIC 3133 Australia